Color correction

Color correction is the process of adjusting the colors in an image to ensure accuracy and consistency. In product photography, this means making sure products appear as they do in real life, and that colors are consistent across all your images.

Why color accuracy matters

• Returns: Inaccurate colors lead to customer disappointment
• Trust: Color consistency builds confidence in your brand
• Catalog cohesion: Products should look like they belong together
• Legal requirements: Some industries require accurate representation

Common color issues

• White balance: Color cast from lighting (too warm or cool)
• Exposure: Colors affected by over or underexposure
• Saturation: Colors that are too vivid or too muted
• Screen variation: Different displays show colors differently

Color correction workflow

1. Shoot with proper white balance or use a color checker
2. Adjust white balance in post to remove color casts
3. Correct exposure to reveal true colors
4. Fine-tune saturation and vibrancy
5. Check against the physical product

Consistency across batches

When shooting over multiple sessions, color consistency becomes challenging. Using presets, reference images, and color checkers helps maintain consistency. AI tools can also help normalize colors across images from different sources.