Amazon main image
Definition: The primary product image on Amazon listings, typically on a plain white background and following strict requirements.
Why it matters
Meeting Amazon rules avoids suppression and improves click-through rate.
The Amazon main image is the primary photo that represents your product in search results and at the top of your listing. It's the first thing shoppers see and is subject to strict requirements that, if not followed, can result in listing suppression.
Amazon main image requirements
- Pure white background (RGB 255, 255, 255)
- Product must fill 85% of the image frame
- No text, logos, graphics, or watermarks
- Product must be the actual item (no illustrations)
- No accessories not included with purchase
- Minimum 1000 pixels on the longest side (for zoom)
Why compliance matters
Amazon enforces these requirements for consistency in search results. Non-compliant images may be suppressed (hidden from search) or result in listing deactivation. Following the rules also improves click-through rates—shoppers expect this format on Amazon.
Creating compliant main images
- Start with a clean product photo (good lighting, sharp focus)
- Remove the background completely
- Place on pure white (RGB 255,255,255)
- Size the product to fill the frame appropriately
- Export at high resolution for zoom functionality
Beyond the main image
While the main image has strict requirements, secondary images offer more flexibility. Use these slots for lifestyle images, detail shots, and infographics that tell your product's story.
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