Etsy product photos
Definition: Listing images optimized for Etsy, often blending clean shots with lifestyle context and brand story.
Why it matters
Strong imagery helps stand out in crowded categories.
Etsy product photos serve a unique role in ecommerce. Unlike Amazon's standardized approach, Etsy rewards personality and storytelling. The best Etsy photos balance professional quality with authentic, handcrafted appeal.
What works on Etsy
- Lifestyle context: Show products in real-world settings
- Natural lighting: Warm, natural light feels authentic
- Brand storytelling: Images that communicate your maker story
- Detail shots: Highlight craftsmanship and quality
- Scale reference: Help shoppers understand size
Etsy image specifications
- Recommended resolution: 2000 x 2000 pixels
- Aspect ratio: Square or 4:3 portrait
- File format: JPEG or PNG
- Up to 10 images per listing
The first image matters most
Your first image appears in search results and determines click-through rate. It should clearly show what you're selling while standing out from competitors. Many successful Etsy sellers use a clean product shot as the first image, followed by lifestyle shots.
Building trust through images
Etsy shoppers are often buying from small makers and want reassurance about quality. Include images that show detail and craftsmanship, packaging, and scale. Consider showing your workspace or process in your shop profile.
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