Ecommerce listing photo

Ecommerce listing photos are the images that appear on a product detail page (PDP) or marketplace listing. They're the primary visual representation of a product and often the most important factor in purchase decisions.

The anatomy of a listing

Most ecommerce platforms follow a similar pattern for product images:

• Main/hero image: The first image shoppers see, must be strong
• Gallery images: Additional angles, details, and context
• Zoom capability: High-resolution images that reveal detail
• Thumbnail images: Small previews for navigation

What makes listing photos convert

• Clarity: Sharp focus, good lighting, accurate colors
• Completeness: Show all angles and important details
• Context: Include lifestyle or scale reference images
• Consistency: Match the visual style across your catalog
• Compliance: Meet marketplace requirements and guidelines

Platform requirements

Different platforms have different requirements. Amazon has strict guidelines for main images (white background, product fills frame). Etsy favors lifestyle imagery. Shopify gives you flexibility. Always check specific platform requirements.

Optimizing for mobile

Most shopping happens on mobile devices. Ensure your listing photos look good on small screens—product should be clearly visible, details should be discernible, and the most important information should be in the first few images.