Shopify product image

Shopify product images are the visual foundation of any Shopify store. They appear on product pages, collection pages, and throughout the shopping experience. Optimizing these images for quality and performance directly impacts conversion and user experience.

Shopify image specifications

• Maximum file size: 20 MB per image
• Supported formats: JPEG, PNG, GIF, WEBP
• Recommended resolution: 2048 x 2048 pixels for zoom
• Aspect ratio: Square (1:1) works best for consistency

Building a strong image set

For each product, aim to include:

• A clean hero image (studio look)
• 2-4 alternate angles showing different views
• 1-2 lifestyle images for context
• Detail shots for texture and craftsmanship
• Scale reference if size isn't obvious

Performance optimization

Shopify automatically serves images in multiple sizes for different devices, but you should still optimize your source images. Compress files without losing quality, use appropriate formats (WEBP offers good compression), and don't upload unnecessarily large files.

Consistency across collections

Use the same visual style across all products in a collection. Consistent backgrounds, lighting, and framing make your store look professional and help shoppers browse without distraction.