AI product photography

AI product photography refers to the use of artificial intelligence to generate, enhance, or modify product images for ecommerce and marketing purposes. Rather than replacing traditional photography entirely, AI serves as a powerful tool for creating variations, backgrounds, and scenes from existing product photos.

How it works

The typical AI product photography workflow starts with a clean product image—either from a professional shoot or a quality smartphone photo. AI models then generate new backgrounds, lighting conditions, and contextual scenes while preserving the product's appearance.

• Background generation: Create studio, lifestyle, or seasonal backdrops
• Scene placement: Position products in realistic environments
• Variation creation: Generate multiple angles and compositions
• Enhancement: Improve lighting, shadows, and overall quality

Common applications

Ecommerce teams use AI product photography for a variety of purposes:

• Creating consistent catalog imagery across thousands of SKUs
• Generating lifestyle shots without expensive location shoots
• Producing ad creatives for A/B testing
• Meeting marketplace requirements (like Amazon's white background)
• Seasonal campaign imagery without reshoots

Best practices

For best results, start with a high-quality source image—sharp focus, good lighting, and minimal background interference. Use specific prompts that describe lighting, materials, and composition. Keep consistency in mind for catalog work.